When It’s All Worth It

When it’s all worth it…

by jhamm

May 16, 2012

Inside the Bubble

Insightful. Smart. Funny. Unpredictable. Those are just a few of the words I would use to describe the things that come out of Kathleen Henson’s mouth. Another word though, is moving. It was at a client meeting a few months back that Kathleen said something I will never forget. When referring to our profession and the “image” surrounding it, she simply said, “Look, at the end of the day, we understand, PR doesn’t save lives, but if we can do great things and create moments that impact people’s lives and make them happy, then it’s all worth it.” I couldn’t agree more…

At Henson Consulting and through our charitable arm, HC3, we are fortunate enough to work with many amazing organizations like the Open Hearts Foundation (which you can read about here), Bright Pink, and for me personally, Ronald McDonald House Charities of Chicagoland and Northwest Indiana (RMHC-CNI). It was through working with RMHC, that I experienced a “wow,” moment, and really understood what Kathleen meant when she said that if we can do great things and create moments that impact people’s lives and make them happy, then all of our hard work is worth it.

This past Friday, we had a Mother’s Day Makeover segment filming for our client, m2f Denims, in which deserving Moms were treated to a morning of hair and makeup, and given new outfits, courtesy of Sofia Vintage and m2f. When tasked with finding a couple of deserving moms to participate, I immediately thought of involving RMHC. For those of you that aren’t familiar, Ronald McDonald Houses aim to provide a “home away from home,” for parents and families while their child is receiving life-giving care at nearby hospitals.

While we coordinate segments all the time, this one started out with a few bumps. At first we didn’t have enough moms available to participate, which led to us having too many on board, after frantically sending out invites to our network. At 7 p.m. the evening before the segment (which was being filmed at 4:30 a.m.), two of the moms had to cancel, so we weren’t sure if the segment would happen. It was a stressful night, to say the least.

In the end though, it all worked out. We were fortunate enough to be connected with Shannon Melquist, a mom who recently stayed at Ronald McDonald’s Hope House while her newborn son, Carter, was in the hospital. When she arrived at the boutique we saw that she had brought along her mother, Dawn, and her other son Charlie, Carter’s twin brother. While Shannon was the intended makeover target, and Grandma Dawn was simply there to watch Charlie, we decided, hey, why not give Grandma a makeover too.

I can’t begin to describe how excited they were—yes, there were tears. If that wasn’t enough, to see Shannon and her mom after the makeover, looking so happy (and FAB-U-LOUS, I might add) after all that they have been through with Carter being sick, literally made the entire thing worth it. From the early morning wake-up call to the stress of finding moms that were able to participate last minute, I would do it all again just to see the joy on Shannon and Dawn’s faces.

At the end of the day, PR may not save lives, but it certainly can make someone’s life better. Check out this clip to see Dawn and Shannon’s transformation! http://chicago.cbslocal.com/video/7214802-mommy-makeovers-with-vince-gerasole/

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