Welcome Mats that Matter at Ronald McDonald House Charities

September 23, 2009

Article on Reuters website talking about our new mats

Welcome Mats That Matter at Ronald McDonald House Charities

Tue Sep 22, 2009 4:47pm EDT


 Ronald McDonald House Charities – Chicagoland/Northwest Indiana launches new
brand campaign and fundraiser
CHICAGO–(Business Wire)–
Welcome mats offering messages of LOVE, HOPE, CARE and COMFORT are reinforcing
Ronald McDonald House Charities of Chicagoland and Northwest Indiana`s
commitment to providing families a home away from home while their children are
treated at nearby hospitals. “Our idea was to use a welcome mat as both a core
brand icon as well as a unique and meaningful fundraising tool,” explains Mike
Valenti, president and creative director, VALENTI Advertising Design Ideas.
“Great branding ideas are simple. What`s important is what you do to make it
relevant, powerful and memorable.”

Literally taking the effort from an idea to reality in less than four weeks, the
VALENTI team created a full range of brand campaign creative materials, and
sourced an affordable manufacturer to produce the actual mats to sell as a
fundraiser. “VALENTI developed a breakthrough branding icon for our charity,”
says Doug Porter, RMHC-CNI Chief Executive Officer. “The Welcome Mat campaign
has drawn interest from all over the country and significantly enhanced the
understanding and impact our charity has on the community and families we

The 100% natural coconut fiber mats are available for a $50 donation and offered
at supporting events and online. Monies raised goes to help build the world`s
largest Ronald McDonald House in Chicago, scheduled to open early 2012.

The Chicago-based VALENTI Advertising Design Ideas team is known for their big
ideas. By combining their 25-years experience from large agency work with
VALENTI`s flexible and hands-on approach they are creating strategies and ideas
that are cost-effective and emotion-based. “We offer our clients a wide range of
marketing needs from identity to business materials, from print to TV, from
websites to developing online social networks,” Valenti adds.

For photos go to www.valentiadv.com/our_work/rmhc.

VALENTI Advertising Design Ideas is a small Chicago-based marketing firm known
for big ideas. Learn more by visiting www.valentiadv.com.

Mike Valenti
President and Creative Director
VALENTI Advertising Design Ideas
Tel: 847.356.1832
mail to: mike@valentiadv.com

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