Macy’s Glamorama Makeovers

August 4, 2009

Heather McDonald, Mary Agnes Laguatan and Denny Linhares, all members of Ronald McDonald House Charities of Chicagoland and Northwest Indiana’s family, were surprised with a makeover leading up to Macy’s Glamorama event.

Friday, August 14, 2009 – 9:33 PM

August 17, 2009 (WLS) — One of Chicago’s hottest fashion events, Macy’s Glamorama, is just around the corner.

The 2009 the music-and-fashion gala will benefit the Ronald McDonald House Charities of Chicagoland and Northwest Indiana. Money raised at the charity event www.macys.com/glamorama will help build the world’s largest Ronald McDonald House (www.ronaldhousechicago.org) in Chicago’s Streeterville neighborhood. The house is expected to be completed in 2012.

As a surprise for three hard-working Ronald McDonald volunteers, Macy’s invited them to attend the fabulous event, and provided makeovers so they all will be red-carpet ready for Friday night’s glamorous event. Heather McDonald, Mary Agnes Laguatan and Denny Linahares are not used to being in the spotlight, so the makeovers were a bit overwhelming. They are much more at home working at the Ronald McDonald Houses.

Heather is usually found helping families of young patients in Loyola University Medical Center in Maywood and organizing a newsletter for the children’s charity. Mary Agnes started as a volunteer for the organization 13 years ago in Cleveland. She recently spearheaded the development of the Ronald McDonald House near Advocate Hope Children’s Hospital, which has served more than 200 families since it opened in December in Oak Lawn. For 15 years, Denny has served families and patients from the University of Chicago Comer Children’s Hospital. With his team from Southwest Airlines, he prepares home-cooked meals for families staying at the Ronald McDonald House in Hyde Park.
The first stop for the makeover was the Joseph Michael’s Salon (www.josephmichaels.net/)on North State where they were treated to updated new hairstyles by Megumi Nakama, Vesna Kozomora and Anna Nowobilska. The busy volunteers aren’t used to being pampered this way. Then it was off to Macy’s flagship store on State where they spent the afternoon choosing glamorous new outfits, worthy of the red carpet. The final stop was the cosmetic counter where the makeup experts from Lancôme provided the finishing touches.

Macy’s Glamorama takes place Friday at 8 at the Chicago Theatre. Headlining the entertainment will be Grammy Award winning singer and songwriter Ne-Yo. You can order tickets by calling 630.623.2105 or visiting ronaldhousechicago.org. For more information, visit www.macys.com/glamorama or www.thechicagotheatre.com/events/macys-glamorama-2009.html

MAKEOVER DETAILS

Heather McDonald
Clothes – BCBG Max Azria multicolor tunic top belted as the waist ($170); INC International Concepts black leggings ($30).
Hair – The stylists at Joseph Michael’s Salon, who are doing the hair for Glamorama this year, overall wanted everyone’s look to be manageable and representative of their personality. For Heather, they chose a richer auburn tone with more defined blonde highlights. They took a good 4 inches off the back of her hair and then razored the bangs and front layers to softly frame her beautiful face.
Make-up – Lancôme National Make-up Artist, Alex Sanchez, who is directing the make-up for Glamorama this year, says it’s all about lips, lashes and brows. These three elements can really update a look. Defined brows give structure and lift the eyes; you will notice the attention to detail on Heather’s features.

Mary Agnes Laguatan
Clothes – Jones New York magenta cocktail dress with a double “v” and layers of pleats ($170)
Hair – The stylists gave her a softer color with warm brown and honey colored highlights. Opened up her face by taking away the excessive layers of her haircut and finished her look with a texturized bob that gives her a lot of movement.
Make-up – Alex used pinks and corals on the lips to compliment the volunteers’ new coif. The lipstick adds to MA’s personality and gives a pop of color.

Denny Linhares
Clothes – INC International Concepts white and silver embroidered shirt ($69), grey vest ($59) and Calvin Klein black wool pant ($60)
Hair – They used Redken’s Camo-color for men – not so much to ‘color’ Denny’s hair, but to blend the grey and keep his look very distinguished and age appropriate then they gave Denny a fresh, crisp classic haircut.

Macy’s Glamorama Fuses Fashion, Foods, Music and Entertainment
Macy’s Glamorama 2009 is a fusion of colors, textures, tastes and sounds that come together to create an exciting new aesthetic. Macy’s Glamorama 2009 will take place at the Chicago Theatre on Friday, August 21 at 8 pm. Headlined by Grammy award-winning singer and songwriter Ne-Yo and jazz trio The New Standards, Macy’s fashion spectacular will hit the runway with a modern twist on style supporting the Ronald McDonald House Charities® of Chicagoland and Northwest Indiana for the first time.

“This year’s Glamorama event is extremely special as it marks our first year to partner with the Ronald McDonald House Charities of Chicagoland and Northwest Indiana,” said Mike Dervos, SVP, Regional Director of Stores, Macy’s North Region. “We’re proud to support this wonderful organization and its efforts to build the world’s largest Ronald McDonald House, right here in Chicago.”

Contrasting elements come together to stimulate and excite for Glamorama 2009. The fusion of style, music, art and cuisine make for a unique evening featuring creative combinations of colors, patterns, textures, shapes and trends. City sophisticate, punk princess and the classic cowboy harmoniously come together for a stylishly chic scene. This over-the-top fully choreographed runway show will once again raise the bar of technology with motion controlled high-resolution screens, full proscenium projections and an incredible rainfall effect. Designers this year include: CNC Costume National, Jean Paul Gaultier, Just Cavalli, Marc Jacobs, MaxMara, Philosophy di Alberta Ferretti, Sonia Rykiel, and SportMax.

“Glamorama 2009 is more eclectic and truly modern with an unparalleled merger of fashion, music and entertainment,” said Laura Schara, Macy’s Trend Expert. “Glam guests will experience a new attitude in fashion and entertainment that reflects the way the world is evolving.”

The Charity
For the first time, Macy’s is partnering with the Ronald McDonald House Charities® of Chicagoland and Northwest Indiana with a portion of the ticket proceeds from Glamorama to benefit the world’s largest Ronald McDonald House that will be located in downtown Chicago.

“We are delighted and honored that Macy’s has selected us as their partner for the 2009 Glamorama,” said Doug Porter, CEO Ronald McDonald House Charities® of Chicagoland and Northwest Indiana. “They are creating a fusion of fashion, entertainment and fun to help us build the world’s largest Ronald McDonald House®. At 211 East Grand, this House will provide a ‘home away from home’ to keep the families of hospitalized children together. It will be a wonderful night for all of us. We are indebted to Macy’s for this new partnership and support of our efforts.”

The Post-Party
Following the exciting performances and fashion show, guests will make their way to the 7th floor of Macy’s on State Street and come together for an innovative post-party where the fusion of fashion, art and music continues throughout the evening in color-themed rooms. Guests can slip into the blue abyss for a techno trendy experience featuring Wii stations and Dance Dance Revolution. See fire and water collide in a carefully choreographed fountain dance set inside a vibrantly green splashed space. And well-manicured hedges surround a green where guests can tee off in a virtual game of golf. Here guests can also watch the artistry of body painting and a get a complimentary photo with the final masterpiece. Experience body painting first hand in the purple passion-themed room where artists will apply a beautifully painted fashion accessory. Dance and movement abound in the black and red room with DJ Mel DeBarge.

With nearly 25 bars and food stations, Glamorama goers can experience it all from a south of the border grill to a menu of Mediterranean cool classics. The fusion of contrasting tastes, textures and colors come together for an eclectic modern twist on a post-party menu. Not to be missed is the sweet smell and taste of dessert assorted gelato served in mini-waffle cones, gourmet popcorn, sugar-dusted flatbreads and macaroons. Candy girls will be toting eclectic mix of treats and cool shutter shade sunglasses for guests throughout the party.

Ticket Information
Tickets are on sale now and can be purchased through the Ronald McDonald House Charities® of Chicagoland and Northwest Indiana at 630.623.2105 or visit rmhccni.org for more information. Tickets can also be purchased through Ticketmaster at 1.800.745.3000 or visit The Chicago Theatre box office or www.thechicagotheatre.com. Tickets range in price from $50 to $1,000.

Get Glam All Month Long: The Glam Pass
Customers will have the opportunity to shop, save and support a great cause with our Glam Pass. Available in all Macy’s stores through August 23 for only $10, the Glam Pass highlights the season’s hottest trends, includes a 15-20% off a day of shopping pass and coupon for $10 off a purchase of $50 or more for another day. A portion of the proceeds from the Glam Pass benefits Ronald McDonald House Charities® of Chicagoland and Northwest Indiana.

Glamorama History
Glamorama debuted under Dayton’s as “A Cause for Applause” in Minneapolis in 1992 and became known as Fash Bash in Minneapolis in 1995. The event debuted in Chicago in 1999 and later became Glamorama. The event raises money to support children’s cancer research and to improving the health, well-being and education of kids. Glamorama has taken fashion to the highest level of design, making it the hottest ticket to get in Minneapolis and Chicago.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for epic events like Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Ronald McDonald House Charities® of Chicagoland and Northwest Indiana
Ronald McDonald House Charities of Chicagoland and Northwest Indiana (RMHC®-CNI) is an independent, not-for-profit organization dedicated to improving the health, well-being and education of children. There are four Ronald McDonald Houses® in Chicagoland, providing a “home away from home” to keep families of hospitalized children together. At the House, family members can eat, sleep and find the emotional support they need just blocks from where their child is being treated. This year the charity will provide over 23,000 nights to families offering them care and comfort during their hours of greatest need.

The four Houses include the Ronald McDonald House (RMH) near Advocate Hope Children’s Hospital, RMH near Children’s Memorial Hospital, RMH near Loyola University Medical Center and RMH near University of Chicago Comer Children’s Hospital. On most nights, the Houses are at full capacity and the needs of families are constant and very real. To better serve them, the charity has embarked on an initiative to build the largest Ronald McDonald House in the world, right here in Chicago. The 14-story new House will include 86 guest rooms, a rooftop healing deck and a kitchen filled with home-cooked meals and supportive conversation. In addition, the 9 family rooms within Lurie Children’s Hospital, will give parents an opportunity to refresh and replenish, just steps away from the NICU.

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